At Nudge, we believe in keeping things simple, honest, and backed by science. If you’ve been curious about why we don’t claim 10% nano-hydroxyapatite (nHA) on the packaging of our toothpaste, we’re here to shed some light on it. Our goal is to give you the most effective product possible—without resorting to misleading marketing tactics or exaggerated claims. Let’s walk through the science behind our formula and why we take this transparent approach.
Yes, Our Formula Contains 10% Nano-Hydroxyapatite—Here’s What That Means
Our toothpaste is meticulously formulated with 10% premium Nano-Hydroxyapatite (nHA) in its optimal rod-shaped particle form—scientifically recognized for superior interaction with enamel but that percentage refers to the overall concentration of this powerful ingredient within the entire formula—not the amount you get in every brush. The toothpaste you use every day is made up of a blend of ingredients designed for optimal effectiveness, stability, and safety, and the 10% figure refers to the total concentration in the entire product.
When you use a pea-sized amount of toothpaste, the actual concentration of nano-hydroxyapatite per application is smaller, but still highly effective. This is a crucial point we want to make clear, because understanding the difference between the full formula and the amount used per application is key to grasping the power of nano-hydroxyapatite.
Why Don’t We Put 10% on the Packaging?
You might be wondering why we don’t list the 10% figure on the packaging. The reason is simple: We don’t want to mislead you into thinking you're getting 10% nano-hydroxyapatite in every application. The percentage listed on packaging is often a marketing tactic that may seem impressive, but it doesn’t always reflect the true effectiveness of a product.
At Nudge, we don’t believe in inflating claims just to grab attention. The science is clear: even at a lower concentration, nano-hydroxyapatite works wonders because of its incredibly small particle size. These tiny particles are far more effective at repairing enamel and reducing sensitivity than larger particles, even at lower percentages in every brush.
Transparency and Integrity
We take the integrity of our products and labeling seriously. We comply with strict FDA and FTC regulations, which dictate that the ingredient list on products must be accurate and in descending order of composition. However, these regulations do not require us to disclose the exact concentration of each ingredient in the final product, especially when it comes to proprietary formulations like ours.
We could choose to emphasize high percentages on the packaging, but that would mislead you into thinking that a higher concentration is always better. In reality, the effectiveness of our nano-hydroxyapatite formula is about more than just numbers—it’s about how well the ingredient works, which is what we care about the most.
The Power of Nano-Hydroxyapatite
Nano-hydroxyapatite is a game-changer in oral care. The small particle size allows it to penetrate and bond with the enamel surface more effectively than larger particles. This makes it far superior in repairing micro-damage, sealing exposed tubules (which cause sensitivity), and remineralizing your teeth.
Our Commitment: Science First, Always
🚫 No misleading marketing tricks—just real, effective results.
🚫 No exaggerated claims—just clinically studied ingredients.
🚫 No unnecessary additives—just clean, high-quality oral care.
We don’t need to print “10%” on our packaging to prove our formula’s effectiveness. We let the science, the results, and your healthier smile speak for themselves.
Ready for the next generation of oral care?
Try Nudge Toothpaste and experience the power of Nano-Hydroxyapatite—done right.
