At Nudge, we believe in science, transparency, and integrity—not misleading marketing claims. Many brands boldly state “10% Nano-Hydroxyapatite” on their packaging, but few disclose the full truth about how this ingredient is formulated.
Yes, Our Formula Contains 10% Nano-Hydroxyapatite—Here’s What That Means
Our toothpaste is meticulously formulated with 10% premium Nano-Hydroxyapatite (nHA) in its optimal rod-shaped particle form—scientifically recognized for superior interaction with enamel. However, FDA and FTC regulations require accurate representation of ingredients in the final product.
Since nHA is delivered as part of a carefully balanced solution, direct percentage claims can be misleading. Some brands exploit this regulatory gap by inflating their numbers—but at Nudge, we prioritize integrity over hype.
The Science That Sets Nudge Apart
🔬 Rod-Shaped Nano-Hydroxyapatite for Maximum Enamel Interaction
- Studies show that rod-shaped particles adhere to enamel more effectively, mimicking the natural structure of teeth for optimal results.
- Unlike spherical particles, rod-shaped nHA integrates smoothly into the tooth surface.
🔬 Scientifically Studied, Clinically Trusted
- While the FDA does not yet classify nHA as a drug ingredient, extensive research supports its ability to promote oral health.
- Dental professionals worldwide recognize Nano-Hydroxyapatite as a science-backed, effective ingredient for modern oral care.
Our Commitment: Science First, Always
🚫 No misleading marketing tricks—just real, effective results.
🚫 No exaggerated claims—just clinically studied ingredients.
🚫 No unnecessary additives—just clean, high-quality oral care.
We don’t need to print “10%” on our packaging to prove our formula’s effectiveness. We let the science, the results, and your healthier smile speak for themselves.
Ready for the next generation of oral care?
Try Nudge Toothpaste and experience the power of Nano-Hydroxyapatite—done right.
