Inside the Evolution of Our 10% Nano Hydroxyapatite Formula
If you have been using Nudge for a while you may have noticed that one tube of our nano hydroxyapatite toothpaste felt like a gel while another felt more like a smooth white paste. This is a common question in the fluoride free toothpaste space. The answer is simple.
The ingredients never changed. The experience improved.
Nudge produces in intentionally small batches. That lets us refine texture blending and feel without ever touching the clean ingredient list or the real 10% nano hydroxyapatite that makes the formula so effective. Every refinement has been guided directly by customers. And yes this newest version is the best one yet especially if you care about real science and real enamel-strengthening minerals.
Nano Hydroxyapatite Toothpaste Basics
The formula stays constant
Nudge is built on a clean ingredient profile and true 10% nano hydroxyapatite for enamel remineralization sensitivity support and long term tooth health. That has never changed and will never change.
Only the blending technique evolves.
Two mixtures with identical ingredients can feel completely different depending on how they are aerated folded tempered and stabilized. This gives us the ability to improve brushing experience while keeping the science and formula intact.
Batch One
The light gel era
Our first batch included a tiny amount of titanium dioxide which is a safe cosmetic colorant. Customers asked for zero colorants so we removed it. This naturally created the clear gel version.
Batch Two
The foam feedback phase
The clear gel was clean and minimal but some customers noticed more foam than expected from a mineral toothpaste. Foam does not impact enamel repair but feel matters. So we refined the mixing method.
Ingredients stayed the same.
10% nano hydroxyapatite stayed the same.
The brushing experience got better.
Batch Three
The final refined texture
This is our newest and final texture. A slow fold blending process gives Nudge a smooth white paste. Nothing artificial makes it white. This is simply how nano hydroxyapatite and supporting minerals look when blended with this technique.
The result
A richer premium feel
Lower foam
More stability
A smoother glide
The same clean fluoride free mineral formula
This version is the best one yet and reflects what happens when real science meets real customer feedback.
Why Small Batch Production Matters
Most brands produce massive runs. Once they commit to a texture they cannot adjust for years. That is why many fluoride free toothpaste brands feel outdated.
Small batch production is a superpower.
We can evolve fast
We can respond to real feedback
We can refine texture without changing ingredients
We can keep the focus on 10% nano hydroxyapatite and results
You Helped Build the Perfect Nano Hydroxyapatite Toothpaste
Your voice shaped every improvement
Nudge toothpaste did not come from corporate formulas. It came from real people who care about clean ingredients and science backed results.
The formula remains clean
The minerals remain strong
The nano hydroxyapatite remains true 10%
The experience keeps improving
And you are the reason why.
If you ever have feedback we are always here.
You nudge us.
We improve.
