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Natural formulas & sustainable conception
Nudge provides you with powerful, sustainable and natural oral care products, without compromise.
Oral care products made better for everyone.
Efficient ingredients that are good for you and the planet.

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Sophisticated Formulas
Our fluoride-free formulas give you the same cleaning quality and freshness as traditional kinds of toothpaste, without any of the chemicals found in those popular products.
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Approved by dentists
Dental health specialists have been involved throughout the development process, and recommend our final products.
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Fresh feeling
Nano-hydroxyapatite, natural minerals, and essential oils come together to strengthen enamel and leave your mouth feeling clean, smooth, and truly refreshed.
Let them brag for us
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Oral Care BoxView product
I was nervous to use toothpaste without fluoride and realized that I love it so much more than what I’d been using. My teeth feel cleaner. I’ll for sure purchase again.
- J. Taylor -
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Love the mouthwashView product
Great box but the mouthwash is what really did it for me. It’s concentrated so you have to dilute it with water and it’ll last me ages.
- Jade -
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My new favorite toothpasteView product
I’ve been telling everyone who will listen about this toothpaste! The mint and grapefruit leaves such a fresh taste.
- Anne -
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Fluoride-free, no worriesView product
I have been looking for a natural toothpaste that tastes nice and I think I’ve finally found it!
- Stacey -

nudge Oral Care Collection™
We create premium products by blending high-performance formulas featuring clean ingredients with sustainable packaging. We strongly believe that one should not have to make compromises when selecting personal care products. This unique approach to oral care makes it easy to start better habits for you and for the environment. Nudge's oral care product is Nudge's first collection of personal care products and will be followed by many more self-care essentials.
Join the movement. Responsible self-care is here.


















