This is the Nudge you needed to get to take your good habits to the next level.

Hence our product. For people like you. 'Cause we were there too.

What's nudge?
What's nudge?

Our number one mission: to get your habits in check.

Our values

Quality first

Quality first

It's a no-brainer. A product that's done right is a product that's good for you.

Simplicity is our way of life

Simplicity is our way of life

From making the brilliant call to buy into our subscription service to basking in your new goodies, you can rest easy every step of the way—'cause it really is that easy.

What you see is what you get. We're that transparent

What you see is what you get. We're that transparent

We don't mind sharing our secrets—who we are, what we offer—because we'd love for that to be the norm. Call us free spirits if you will!

We're always within reach

We're always within reach

We're all ears. Our team took a (very serious) pledge to evolve with your needs and adapt to your reality.

Our Team

The fine folks behind Nudge

Like you, we're human⁠—and we're trying our darnedest to be better versions of ourselves. Want to know what we all have in common? We are passionate about quality products and sustainability. And we definitely love business models that challenge the way we do things. You know it as well as we do: we can always strive to do better.

Lead designer




Lead developer


Head of retaiL


eCommerce manager


UX Designer


Content Specialist


Product development