PFAS Free Natural Silk Floss
Real natural silk floss in a reusable glass dispenser. The set includes four 30 meter refills.
100% silk · PFAS free · Glass dispenser · 4 × 30 m refills
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Peace of mind. Clean. Braggy.
nudge Oral Care Box
Pick your favorites.
Unlock more as you build.
Try more of Nudge in one box.
★★★★★
100,000+ customers have bought Nudge
10% off 2+
Free shipping $22+
Free pouch $50+
Free Nudge travel pouch when your box reaches $50.
Washable with a waterproof lining. Yours free when you build a $50+ box.
FREE $50+
Free Nudge travel pouch at $50.
Keep building your box to unlock it.
$50+
Meet Nudge
Oral care, thought through.
Nudge brings a more considered approach to the products you already use every day. From 10% nano hydroxyapatite toothpaste and toothpaste tablets to oral probiotic gum, concentrated mouthwash, silk floss, whitening and toothbrushes, each product is designed to fit naturally into a modern oral care routine.
100,000+ customers have switched to Nudge.
7 essentials
From toothpaste to floss, gum, mouthwash and more
4 flavors
Mint, Orange, Watermelon and Cinnamon & Clove
10% off
Automatically when you choose 2+ items
Free pouch
Included when your box reaches $50+
Best Seller
Everyday toothpaste
10% Nano Hydroxyapatite Toothpaste
Nudge toothpaste is fluoride free and formulated with 10% nano hydroxyapatite by weight in the finished toothpaste. Nano hydroxyapatite is a calcium phosphate mineral related to the mineral structure found in teeth. The finished paste is smooth, lightly foaming and made for everyday brushing.
10% nano hydroxyapatite
By weight in the finished toothpaste
Fluoride free
A modern fluoride free option
Smooth paste
Light foam and an easy everyday texture
Four flavors
Mint, Orange, Watermelon, Cinnamon & Clove
4.5 oz tube
Full-size everyday toothpaste
SLS free
No sodium lauryl sulfate
Daily Oral Probiotic
Between brushes
Daily Oral Probiotic Gum
A sugar free mint gum designed as a simple once-daily addition to an oral care routine. Each piece contains two oral probiotic strains and 1.2 billion CFU at manufacture. It is an easy way to add oral probiotics to your routine without another bathroom step.
1 piece daily
Simple daily format
1.2 billion CFU
Per piece at manufacture
Two oral probiotic strains
L. plantarum KABP®051 + L. brevis KABP®052
Sugar free mint
Easy after coffee, lunch or on the go
24 pieces
One piece per day
Easy between brushes
No toothbrush or sink needed
Travel Friendly
Toothpaste without the tube
10% Nano Hydroxyapatite Toothpaste Tablets
Same Nudge oral care thinking. A different format. Chew one tablet, brush normally with a wet toothbrush and rinse. Each box contains 120 fluoride free tablets formulated with 10% nano hydroxyapatite.
120 tablets
A convenient everyday or travel format
10% nano hydroxyapatite
The same headline mineral as Nudge toothpaste
Fluoride free
Alternative toothpaste format
Chew. Brush. Rinse.
No squeezing or measuring
Travel friendly
No liquid toothpaste tube to pack
Easy to keep anywhere
Bathroom, office, gym bag or carry-on
Concentrated
A different kind of rinse
Mouthwash Concentrate
Nudge Mouthwash Concentrate is designed to be mixed with water before each rinse. Instead of buying a large ready-to-use bottle, you get a smaller concentrated format that becomes your rinse when you add water. It is alcohol free with a fresh mint profile.
Concentrated format
Mix with water before each rinse
Alcohol free
No traditional alcohol burn
Fresh mint
Made for everyday rinsing
Smaller bottle
Less space than a large ready-to-use bottle
More for your routine
Floss, whitening and brushes.
Round out your box with the everyday oral care products that sit alongside brushing and rinsing.
Whitening Pen
A compact whitening gel pen for quick, targeted touch ups whenever you want them.
2 ml · Targeted application · Travel friendly
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Bamboo Toothbrushes
Two soft bristle toothbrushes with smooth bamboo handles for everyday brushing.
Soft bristles · Bamboo handles · Pack of two
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Why Nudge
Premium formulas. Without making oral care complicated.
Nudge brings together thoughtful formulas and practical formats across the oral care routine. Toothpaste for everyday brushing. Tablets for travel. Probiotic gum between brushes. Concentrated mouthwash, real silk floss, whitening and toothbrushes to round things out.
Thoughtful formulas
Ingredients and formats selected with a clear purpose.
More than toothpaste
A broader oral care collection built around the
entire routine.
Made for everyday life
At home, at work, while traveling or between brushes.
Straightforward products
Clear formats, clear information and products that
are easy to understand.
Build Your Box
Try more of Nudge in one box.
Mix toothpaste, tablets, probiotic gum, mouthwash, floss, whitening and toothbrushes in the flavors and quantities you want.
2+ items
10% off automatically
$22+
Free shipping
$50+
Free Nudge travel pouch
Nudge FAQ
A little more detail.
Quick answers about the products, ingredients and formats inside the Nudge collection.
Nano hydroxyapatite is a calcium phosphate mineral
related to the mineral structure found in teeth.
Nudge toothpaste is fluoride free and formulated with
10% nano hydroxyapatite by weight in the finished
toothpaste.
Nudge toothpaste contains 10% nano hydroxyapatite by
weight in the finished toothpaste. Nudge toothpaste
tablets are also formulated with 10% nano
hydroxyapatite.
Yes. Nudge toothpaste and Nudge toothpaste tablets are
fluoride free.
Nudge Daily Oral Probiotic Gum is a sugar free mint gum
designed for once daily use. Each piece contains two
oral probiotic strains and 1.2 billion CFU at
manufacture.
Chew one tablet until it breaks down, then brush
normally with a wet toothbrush and rinse. Each box
contains 120 tablets.
Mouthwash concentrate is a concentrated rinse that is
diluted with water before use. Nudge Mouthwash
Concentrate is alcohol free and comes in a smaller
concentrated format rather than a large ready-to-use
bottle.
Yes. Nudge dental floss is PFAS free and made from
100% natural silk. It comes with a reusable glass
dispenser and four 30 meter refills.
Choose any combination of eligible Nudge products,
flavors and quantities. Two or more items unlock 10%
off automatically. Orders of $22 or more qualify for
free shipping, and boxes of $50 or more receive a free
Nudge travel pouch.
Yes. Build Your Box lets you choose multiple quantities
of eligible products and mix different toothpaste or
tablet flavors in the same box.
Build your Nudge Box.
Choose your products, flavors and quantities above.
Inside Nudge
Deep dives on ingredients, testing, and the story behind how we build toothpaste for people who actually care.
Bad Breath: Causes, What Actually Helps, and Where Oral Probiotics Fit
Bad breath isn’t always a mint problem. From tongue buildup and dry mouth to the bacteria living throughout your mouth, there ar...
Read →
Why Your Nudge Toothpaste Didn’t Say 10% Nano Hydroxyapatite (And Why It Will Now)
Nudge toothpaste has always contained a true 10% nano hydroxyapatite formula, even though early packaging did not display the percent...
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Why Nudge Toothpaste Changed Texture
Nudge kept the same clean ingredients and real 10% nano hydroxyapatite but improved the texture over time based on real customer feedback...
Read →
The Complete Guide to 10% Nano Hydroxyapatite Toothpaste: Benefits, Science, Safety, and How to Choose the Right One
There are not many ingredients in oral care that have caused a genuine shift in how people think about toothpaste. Nano hydroxyapa...
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10% nHA Science, Safety and Enamel Repair
Nano hydroxyapatite is the future of oral care. It is safe, effective, and backed by science. With 10% nHA, Nudge toothpaste is designed ...
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Why Nudge Is the Best Affordable 10% Nano Hydroxyapatite Toothpaste
Nudge is more than toothpaste. We own the process from start to finish and deliver a true 10% nano hydroxyapatite formula without inflate...
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Join the movement.
Responsible self-care is here.
Disclaimer: Nano-hydroxyapatite may support oral health, but results vary and this product is not intended to diagnose, treat, cure, or prevent disease.