Care for your enamel.
Choose 10% nano-hydroxyapatite toothpaste or tablets for brushing that puts enamel-minded ingredients at the center. Add a soft toothbrush and silk floss for a thoughtful foundation.
Peace of mind. Clean. Braggy.
nudge Oral Care Box
Pick your favorites.
Unlock more as you build.
Try more of Nudge in one box.
★★★★★
100,000+ customers have bought Nudge
10% off 2+
Free shipping $22+
Free pouch $50+
Free Nudge travel pouch when your box reaches $50.
Washable with a waterproof lining. Yours free when you build a $50+ box.
FREE $50+
Free Nudge travel pouch at $50.
Keep building your box to unlock it.
$50+
A better way to build your oral care routine
Better oral care.
Made yours.
The products you trust. The flavors you love. A routine designed around your smile, not someone else's checklist. Choose what matters to you, discover something new, and enjoy more of Nudge together.
Designed around you, from the start.
Maybe you're looking for a more intentional everyday toothpaste. Maybe fresher breath after coffee, an easier way to brush while traveling, or a complete refresh of your bathroom essentials. Your box makes room for all of it.
01Choose your favorites
02Make them a routine
03Enjoy box savings
10% offWhen you choose any 2+ items
Free shippingOn eligible US orders $22+
A little extraComplimentary travel pouch over $50
The daily Nudge routine
Good oral care works throughout your day.
Your needs change from morning to evening. Your routine can be just as considered. Start with the essentials, then make the moments in between count.
Keep freshness close.
After coffee, meals and long afternoons, sugar-free Nudge Probiotic Gum brings mint freshness, saliva stimulation and studied oral strains to a habit that's easy to keep.
Make it feel complete.
Enjoy an alcohol-free mint rinse, targeted whitening touch-ups and portable essentials. Small additions can make a familiar routine feel distinctly yours.
Inside the Nudge collection
Find what your smile needs.
Every item earns its place. Explore the benefits, then add your preferred flavors and quantities to your box above.
The everyday essential
10% Nano-Hydroxyapatite Toothpaste
Build a better brushing habit around a mineral closely related to the structure of your enamel. Nudge pairs a disclosed 10% nano-hydroxyapatite formula with gentle, SLS-free cleansing and a smooth, polished feeling after brushing. Choose Natural Mint, Orange, Watermelon or Cinnamon & Clove.
10% nHAFluoride freeSLS freeFour flavors
Explore toothpaste →
Fresh breath, made a habit
Oral Probiotic Gum
Fresh breath should fit into real life. Nudge gives you cooling mint freshness and the natural saliva-boosting action of sugar-free chewing, plus two specifically studied oral probiotic strains. A smarter after-coffee or post-lunch habit that supports an intentional oral microbiome routine.
Fresh mint1.2B CFU per piece*Two named strainsSugar free
Explore probiotic gum →
Care that travels
Toothpaste Tablets
10% nano-hydroxyapatite in a convenient, portioned format. Chew, brush and rinse. Easy to keep at home, work or in your carry-on, without toothpaste-tube mess.
10% nHATravel-friendlyMint or Cinnamon & Clove
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A fresh finish
Mouthwash Concentrate
Enjoy fresh mint rinsing without a traditional alcohol burn. Mix the concentrate with water as directed for a simple addition to your daily routine.
Alcohol freeConcentratedMint fresh
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The overlooked essential
Natural Silk Floss
Give the spaces between teeth the attention they deserve. Real silk floss, PFAS-free materials and a reusable glass dispenser make a daily essential feel better considered.
Natural silkPFAS freeReusable glass
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Brighten your ritual
Whitening Pen
A precise, portable way to apply whitening gel where you want it. Designed for targeted touch-ups that fit easily into your day.
Targeted applicationTravel-ready
Explore whitening →
Your daily foundation
Bamboo Toothbrushes
Soft bristles, comfortable bamboo handles and a familiar daily essential made with a more considered choice of materials.
Soft bristlesBamboo handlesTwo-pack
Explore toothbrushes →The Nudge difference
More intention in every part of your routine.
A better box is about more than getting a discount. It's about combining products that make daily oral care easier to enjoy and easier to maintain.
Support enamel-minded brushing.
Our toothpaste and tablets center on 10% nano-hydroxyapatite, a calcium phosphate mineral researched for its role in enamel surface support and sensitivity comfort.
Make fresh breath part of the day.
Chewing sugar-free mint gum stimulates saliva, helping rinse food particles and neutralize plaque acids. Nudge adds two researched oral probiotic strains to that familiar habit.
Care beyond the toothbrush.
Floss helps clean where bristles don't reach. A refreshing rinse and thoughtfully selected accessories round out daily care with very little extra effort.
Make it your own.
Pick the toothpaste flavors you enjoy, keep tablets ready for travel, and stock up on the essentials you actually use. Your routine should fit your life.
The advantage of building your box
More of what you love. A little less to spend.
Bring your favorite Nudge essentials together, try something new, and let your savings grow naturally with your box. No preset assortment. No one-size-fits-all routine.
10%
Save when you choose two or more.
Mix any eligible products, flavors and quantities. The box discount is applied automatically in the cart.
$22+
Shipping is on us.
Qualifying US orders unlock free shipping once your box reaches the threshold.
$50+
Enjoy a complimentary Nudge travel pouch.
A useful extra for keeping your oral-care essentials together. Subject to the active offer and availability.
Good to know
Your questions, answered.
The details behind building a personalized Nudge routine, choosing the right products and making the most of your box.
How does the Nudge Oral Care Box work?
Choose any combination of eligible Nudge toothpaste, tablets, oral probiotic gum, mouthwash, floss, whitening and toothbrushes using the builder above. Select the flavors and quantities you prefer. Add two or more items to qualify for the automatic 10% box discount.
Can I mix different toothpaste and tablet flavors?
Yes. Choose individual toothpaste flavors such as Natural Mint, Orange, Watermelon and Cinnamon & Clove, and select the available tablet flavors independently. Your box can include several flavors and more than one of the same product.
What is nano-hydroxyapatite, and why does Nudge use 10%?
Hydroxyapatite is a calcium phosphate mineral that makes up much of natural tooth enamel. Nano-hydroxyapatite is studied for helping support the enamel surface and sensitivity comfort. Nudge toothpaste contains 10% nano-hydroxyapatite by weight in the finished paste, and Nudge toothpaste tablets are also formulated with 10% nano-hydroxyapatite.
What can I add for fresh breath between brushing?
Nudge Oral Probiotic Gum combines fresh mint flavor with sugar-free chewing, which stimulates saliva and helps neutralize plaque acids. It also contains the named strains Lactobacillus plantarum KABP®051 and Levilactobacillus brevis KABP®052, selected for an oral microbiome-focused routine. It works well as an after-coffee or after-meal habit.
How are toothpaste tablets different from toothpaste?
Tablets provide a solid, pre-portioned alternative to paste. Chew one tablet until it breaks down, then brush with a wet toothbrush. They're useful for travel, work, the gym or anywhere a traditional toothpaste tube is inconvenient.
Why add mouthwash, floss and a toothbrush to my box?
Each plays a different role. Floss reaches spaces between teeth, a soft toothbrush helps you brush comfortably, and Nudge alcohol-free mouthwash concentrate provides a fresh finishing rinse when diluted as directed. Together, they help make a more complete daily routine.
When do the discount, free shipping and pouch apply?
Choose at least two eligible items to unlock 10% off. Qualifying US orders of $22 or more receive free shipping, and boxes over $50 qualify for the complimentary travel pouch under the active promotion. The builder and cart show your current order's eligibility.
Can I customize the box for travel or for my family?
Absolutely. You might combine a favorite toothpaste with tablets for trips, add gum to keep close during the day, or choose multiple toothpaste flavors for your household. There's no fixed set of products you have to buy.
Your routine starts here
Make room for a better daily habit.
Start with the products you know you'll use. Add the ones you've been curious about. Build a Nudge box that feels unmistakably yours.
Inside Nudge
Deep dives on ingredients, testing, and the story behind how we build toothpaste for people who actually care.
Bad Breath: Causes, What Actually Helps, and Where Oral Probiotics Fit
Bad breath isn’t always a mint problem. From tongue buildup and dry mouth to the bacteria living throughout your mouth, there ar...
Read →
Why Your Nudge Toothpaste Didn’t Say 10% Nano Hydroxyapatite (And Why It Will Now)
Nudge toothpaste has always contained a true 10% nano hydroxyapatite formula, even though early packaging did not display the percent...
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Why Nudge Toothpaste Changed Texture
Nudge kept the same clean ingredients and real 10% nano hydroxyapatite but improved the texture over time based on real customer feedback...
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The Complete Guide to 10% Nano Hydroxyapatite Toothpaste: Benefits, Science, Safety, and How to Choose the Right One
There are not many ingredients in oral care that have caused a genuine shift in how people think about toothpaste. Nano hydroxyapa...
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10% nHA Science, Safety and Enamel Repair
Nano hydroxyapatite is the future of oral care. It is safe, effective, and backed by science. With 10% nHA, Nudge toothpaste is designed ...
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Why Nudge Is the Best Affordable 10% Nano Hydroxyapatite Toothpaste
Nudge is more than toothpaste. We own the process from start to finish and deliver a true 10% nano hydroxyapatite formula without inflate...
Read →
Join the movement.
Responsible self-care is here.
Disclaimer: Nano-hydroxyapatite may support oral health, but results vary and this product is not intended to diagnose, treat, cure, or prevent disease.