Why Your Nudge Toothpaste Didn’t Say 10% Nano Hydroxyapatite (And Why It Will Now)

If you’ve been using Nudge toothpaste, you already know our formula stands out in the world of clean, mineral-based oral care. One question we’ve heard consistently is:

“Why doesn’t the tube say 10% nano hydroxyapatite?”

Fair question. Let’s explain it clearly, honestly, and fully.

The short answer
Our formula has ALWAYS been real 10% nano hydroxyapatite.
It simply wasn’t printed on the early tubes.
And now we’re updating the packaging so it is.

Here’s the full story.

Our Formula Has Always Been 10% Nano Hydroxyapatite

From day one, Nudge was built on clean science.
We never used fillers, micro hydroxyapatite, or vague percentages.
The formula you’re brushing with contains:

A true 10% nano hydroxyapatite concentration
Scientifically supported for enamel strengthening, sensitivity relief, and remineralization.

Zero artificial colors
Zero preservatives
Zero unnecessary ingredients
Zero shortcuts

This formula has never changed.

So Why Didn’t the Tube Say “10%” Originally?

When we launched, we focused on a very minimal, clean label that listed ingredients clearly without adding technical details people might not understand at the time.

But the oral care world changed fast.
Customers became more informed.
People started comparing percentages.
They wanted transparency.
They wanted to know exactly how strong their nano hydroxyapatite toothpaste was.

We love that.
It fits exactly who we are.
So we listened and made the decision to add “10% nano hydroxyapatite” to our packaging.

Nothing inside the tube changed
Only the clarity of the label.

You May Still Receive Tubes Without “10%” Printed

This is important.

We currently have a large amount of earlier packaging that does not print “10% nano hydroxyapatite” on the tube.
Those tubes are still being shipped and will remain in rotation until we transition fully.

If your tube does not list 10% on the front
you are still using the exact same premium formula.

Same enamel-strengthening power
Same mineral technology
Same clean ingredients
Same real 10% NHA concentration

Only the printing on the packaging is different.

What’s Changing Now

Future batches will show clear, transparent wording such as:

“Contains 10% Nano Hydroxyapatite”

This is not a reformulation.
Not an upgrade.
Not a new version.

It is simply a step toward even greater transparency.

Why We’re Making This Change

1. Customers asked for it

You clearly told us you want the percentage visible.
We agree.

2. Most brands don’t list their concentration

Ours is strong.
Ours is real.
Ours is clean.
We want you to see it proudly.

If You Receive an Older Tube, Here’s What You Should Know

✔ Same exact formula
✔ Same 10% nano hydroxyapatite
✔ Same clean ingredients
✔ Same results
✔ Same premium performance

Thank You for Helping Shape Nudge

Because our community is smart, curious, and science-focused, your feedback pushes us to stay honest, clear, and always improving.

You help us lead the future of fluoride free toothpaste and mineral-based oral care.

We hear you
We appreciate you
And we’re excited for you to see our updated packaging soon

If you ever have questions about the formula, the packaging, or the science behind nano hydroxyapatite, we’re right here.

You nudge us
We improve

Dans cet article

Nudge toothpaste has always contained a true 10% nano hydroxyapatite formula, even though early packaging did not display the percentage. Many customers asked why the tube didn’t say “10%,” so we are updating our packaging for full transparency. While we transition, you may still receive older tubes without the printed percentage, but the formula inside is identical. Nothing has changed in the ingredients or the strength, only the label is being updated to reflect what has always been true.